PR Manager

Viktor&Rolf is the avant-garde ultra-luxury fashion house founded by fashion artists Viktor Horsting and Rolf Snoeren in 1993. 
Widely recognized and respected for its provocative haute couture and conceptual glamour, the house of Viktor&Rolf aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.
Viktor&Rolf brand is part of Italian luxury conglomerate OTB Group (Only The Brave) since 2008, together with global brands Diesel, Jil Sander, Maison Margiela, Marni.

PR MANAGER (F/T)

VIKTOR&ROLF is currently looking for a PR Manager.

ABOUT THE ROLE:
The PR manager oversees all global PR and communications initiatives and acts as main contact to press, agencies and is responsible for the servicing and tracking of all brand news and imagery and product loans (sample management). The PR Manager reports into the Marketing Director. 

RESPONSIBILITES:
The PR Manager responsibilities are (amongst others):
-    Develop PR strategy (in collaboration with PR Agency) and action plans to drive brand elevation and brand awareness. Measuring brand exposure and identifying opportunities and areas of development online and offline.
-    Set up and maintain PR planning and calendar with key initiatives and events, to support Haute Couture, Ready to Wear and institutional communication.
-    Brief the PR agency to foster good collaboration and maximum support.
-    Coordination of Press Relations for events such as 2 Haute Couture fashion shows, museum collaborations etc.
-    Management of editorial requests and celebrity dressing.
-    Foster and increase relationships celebrity stylists.
-    Work with licensing partners on communication initiatives, monitoring and reporting.
-    Manage the PR and shipping budget. 
-    Coordinate & control Viktor&Rolf Archive collection for events, museum loans and other artistic activities as they relate to the Viktor&Rolf collections.
REQUIREMENTS:

•    3-5 years of relevant experience working in PR, Communications and events
•    Bachelor’s or master’s degree in marketing or another suitable qualification (e.g. Communication.
•    Existing network with stylists, influencers and celebrities.
•    Proven success of managing and executing pr campaigns and product launches, resulting in multiple pieces of global media coverage.
•    Ability to self-direct, manage ambiguity and flexible to changing business needs.
•    Excellent written and verbal communication in English additional language skills are a plus.
•    Must be able to work in a fast paced environment, multitask & prioritize assignments.
•    Strong Computer Skills: Word, Power Point, Excel & Outlook – Creative suite .
•    Living nearby Amsterdam (within a radius of 30 km).

#LI-AR #VR