Loyalty Coordinator

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

LOYALTY COORDINATOR

The Loyalty Coordinator will develop and oversee customer loyalty program, working on client acquisition and pursuing retention in order to drive sales and increase customer lifetime value.  She/He will be responsible for planning and overseeing the implementation of the Diesel loyalty program, from overall program structure to specific promotion and animation executions.
She/He will be in charge of developing a detailed marketing roadmap to encourage brand engagement via various touchpoints, campaigns, and similar initiatives.
She/He will be partnering with business leaders both in HQ and in the Regions to successfully implement the strategy and exploit the CRM business potential. 

Main Activities:
•    Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales;
•    Guide effective loyalty program, promotional initiatives, and accompanying marketing collateral;
•    Oversee the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction, collaborating with the corporate marketing team and the local CRM and Go to Market teams;
•    Perform in-depth target audience research and execute data-driven customer segmentation to ensure our loyalty program are customized according to each audience segment;
•    Work on the promotion of the loyalty program on Diesel.com and in-store through POS materials and all tools & touchpoints, collaborating closely with each department;
•    Oversee the maintenance of the tools related to the loyalty program management;
•    Support data capture and a unique customer view working closely with client development, retail and client service to achieve a unique and complete customer view beyond transactional behavior;
•    Investigate continuous improvements of the in-store registration process and engagement;
•    Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our marketing and advertising efforts;
•    Manage the established budget for promotional initiatives and lead the financial planning and reporting for your division;
•    Manage global gifting campaigns development and ROI;
•    Drive continuous development of the loyalty program value proposition following a data-driven approach (KPIs and Consumer Insights);
•    Support in the developing of CRM training materials;
•    Coordinate competitors’ analysis to enhance the CRM Loyalty strategy;
•    Leverage Voice of Customers to increase the knowledge on the customer base;
•    Coordinate the CRM privacy and legal related matters.

Requirements: 
•    5 years prior experience in Loyalty, Client Engagement or CRM;
•    A proven track record of managing customer loyalty and rewards programmes, including strategy development, operations, and business planning;
•    Background in Omnichannel is highly appreciated;
•    The ability to work with various internal and external stakeholders on a diverse range of tasks in order to deliver meaningful results on time and within budget;
•    The ability to convert raw analytics data into customer insights and strategic recommendations;
•    Experience in cross channel marketing campaigns: including direct mail, website, online, email marketing, and social media;
•    Proven experience in project management and integrations.

Location: Breganze (VI)

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