Digital Marketing & Analytics

JIL SANDER, the high-end luxury brand, is the epitome of modernity and sophistication. Its unconditional dedication to contemporary design combines elegance and purity with innovative materials and exceptional craftsmanship. 
The refinement of cuts and the perfection of details give form to a figure that stands out by its distinctive belief in excellence and highest quality standard.

 

At Jil Sander Headquarters, located in Milan, we are currently seeking a passionate, innovative and dedicated  DIGITAL MARKETING & ANALYTICS 

 

which mission is to drive qualitative traffic to optimize conversion as well as provide shopping and behavioral customer insights to improve the digital customer experience; work closely with internal business partners and 3rd party’s vendors; drive focus on strategic, value-adding activities.

 

Job Responsabilities:

•    Manage and execute an holistic digital marketing strategy in alignment with brand and merchandising calendar as well as markets needs. 
•    Maximize traffic and conversion through core digital marketing tactics such as but not limited to: paid search, SEO, retargeting, affiliation with dedicated focus by device category, mobile in particular.
•    Manage and execute omnichannel email strategy, including weekly communication, lifecycle campaign and other triggered emails, aligning with CRM to constantly optimize the contact strategy
•    Manage digital marketing budget to fulfill the strategy and meet business targets
•    Work with third party agency sharing objectives and constantly monitoring actions and results.
•    Analyze campaign performance by channel and device category, ensure ongoing optimization of digital marketing channels to achieve target growth and healthy ROI
•    Ensure omni-channel and brand-aligned messaging across all digital touchpoints
•    Partner with HQ marketing, CRM and local team on all go to market initiatives 
•    Provide digital marketing support for marketplace accounts in order to drive sales in alignment with overall e-business strategy 
•    Monitor campaigns tracking through Telium and partner with Digital IT to ensure data quality in Adobe Analytics for both campaigns and site events
•    Build Analytics dashboard on Jilsander.com including traffic, conversion by marketing channel, shopping and behavioral kpis.
•    Internal SPOC for GA4 and Adobe Analytics.

 

Job Requirements:

•    Degree in Data Science, Economics, Marketing, Digital retailing or related studies
•    5+ years of e-business and digital marketing experience, including paid search, SEO, campaign management 
•    Ability to work independently as well as a team player, being able to build trust among colleagues and external partners
•    Well-developed understanding of e-commerce technological platforms such as SFCC, Adobe Campaign, Google merchant account, Marketing data feeding, GA4, Adobe Analytics
•    Preferred knowledge of basic Html
•    Digital analytics and reporting: ability to read and create reports 
•    Excellent written and verbal communication skills in English

 

#LI-CC1 #JS

 

Location: 

Milano, IT

Employment Type:  Full time
Function:  Retail
Seniority:  Professional