Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

Senior PPC Specialist

At Diesel’s Milan headquarters, we are looking for a Senior PPC Specialist with strong technical and analytical expertise to lead Paid campaigns on a global scale. The candidate will join the E-commerce Department, reporting to the Digital Marketing & Analytics Manager.

Responsibilities:
•    Design, implement, and optimize Paid campaigns across Google Ads, Meta, Bing, and Criteo;
•    Use Search Ads 360 (SA360) to manage and automate large-scale campaigns;
•    Monitor KPIs, create in-depth reports, and provide strategic insights on performance, customer journey, and ROAS;
•    Collaborate with SEO, CRM, Media, Analytics, and Content teams to integrate Paid activities into omnichannel strategies;
•    Run A/B tests and continuously improve targeting, creatives, and performance;
•    Contribute to the development of strategies for new markets and international audiences;
•    Build new synergies with internal and external teams and stakeholders;
•    Bring innovation and propose new tools and/or innovative approaches.

Requirements:
•    At least 6 years of experience in agencies or structured companies managing multi-platform paid campaigns;
•    Strong command of SA360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager, Programmatic Advertising;
•    Knowledge of Adobe Analytics (a plus) or Google Analytics 4 and Tag Manager;
•    Background in fashion/luxury/e-commerce is highly valued;
•    Analytical mindset, detail-oriented, and capable of working with large datasets;
•    Fluent in English, native or advanced Italian.

Location: Milan 

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