Jil Sander is an international luxury brand led by design, quality and functionality. Progressive and experimental, it delivers an enduring wardrobe for women and men fusing elements from different genres, in a play of contrast that produces a variety of garments and accessories that are evenly sumptuous, practical, and iconic. Technology and the hand-made, natural and high-performance materials, feminine and masculine, daywear and glamour, complement each other, balancing invention and purity of forms. The constant collaboration with artists, photographers, filmmakers, musicians, and artisans constantly adds resonance and depth to the vision. The brand was established in 1968 by Mrs. Jil Sander, it is directed by Simone Bellotti, and it was acquired by the OTB Fashion Group in 2021.

About the Role:

Jil Sander is looking for Social Media Manager to lead the brand’s organic and paid social media ecosystem worldwide. This role sits at the intersection of creativity, strategy, and cross-functional collaboration, shaping how the Jil Sander voice comes to life across all digital platforms.

You will be responsible for driving our global social presence—from content planning to publishing, analytics, community management, partnerships, and paid social strategy—ensuring a cohesive and elevated brand narrative across markets.

This is an exciting opportunity to play a central role in shaping the digital expression of a luxury fashion house known for its purity, craftsmanship, and modernity.

Key Responsibilities:

1. Organic Social Media Strategy & Management

• Lead end-to-end management of the global organic social media ecosystem across Instagram, Facebook, LinkedIn, YouTube, Weibo, WeChat, RED, and LINE.
• Maintain, evolve, and execute the global organic social strategy, ensuring coherence, brand alignment, and a strong visual and narrative identity.
• Partner closely with Creative, PR, Digital, Merchandising, and Regional Marketing teams to maintain consistent messaging and support seasonal priorities.

2. Content Planning, Publishing & Quality Control

• Own the global content calendar, timelines, and milestones across all platforms.
• Manage publishing for all Western social channels, ensuring accuracy, quality, and timely delivery.
• Oversee regional content execution and approvals, including the Creative Director’s content.
• Lead copywriting reviews, asset approvals, and scheduling across markets.
• Brief content needs for pre-production, on-set, and post-production phases, ensuring assets match social best practices and brand standards.

3. Analytics, Reporting & Optimization

• Track and analyze performance metrics, audience behavior, and engagement trends across platforms.
• Provide actionable insights and reports to senior leadership and cross-functional teams.
• Monitor competitive benchmarks, platform developments, and emerging formats to optimize strategy and execution.

4. Community Management

• Oversee brand-aligned, timely responses and interactions across platforms.
• Support the development of engagement tactics and community-building initiatives.

5. Influencer, VIP & Partnership Management

• Identify, evaluate, and manage global influencer and VIP partnerships aligned with brand positioning.
• Oversee content deliverables, timelines, approval flows, and performance measurement.

6. Paid Social Media Strategy & Execution

• Lead the development and execution of the global paid social strategy, ensuring alignment with organic efforts.
• Partner with internal teams and external agencies to manage campaigns, optimize performance, and deliver against brand KPIs.
• Manage budget allocation, creative rotations, audience targeting, and reporting cadences.

7. Cross-Channel Paid Media Coordination (Social, Digital, OOH, Media)

• Serve as the strategic connector between social media, digital marketing, retail marketing, media agencies, and cross-functional teams.
• Ensure unified storytelling across all touchpoints, aligning social with broader 360° media and campaign strategies.
• Manage messaging frameworks, asset timelines, and cross-channel performance insights.

8. Budget, Forecasting & Vendor Management

• Oversee the global social media budget, including asset creation, tools, services, and agency fees.
• Manage procurement, contracts, and vendor relationships.
• Ensure responsible budget pacing and strategic resource allocation.

9. Innovation & Platform Development

• Identify new opportunities, platform features, and emerging channels to elevate the brand’s social presence.
• Test new content formats, creative directions, and technologies to drive performance and relevance.
• Stay ahead of cultural, industry, and algorithmic trends.

10. Cross-Functional Collaboration

• Work closely with Marketing, E-commerce, CRM, Retail, PR, Creative Studio, and Regional Teams on 360° initiatives.
• Contribute to seasonal and campaign planning, ensuring social media needs are integrated from the outset.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Media, or related fields.
• 5+ years of experience in social media management, ideally in luxury fashion or premium lifestyle brands.
• Strong expertise in global platforms and cultural nuances, especially in China and Japan.
• Proven experience managing paid social media campaigns and collaborating with media agencies.
• Deep command of analytics tools, KPIs, and data-driven optimization.
• Exceptional organizational skills and the ability to manage complex timelines, budgets, and cross-functional stakeholders.
• Strong writing, communication, and visual storytelling skills.
• Highly detail-oriented and comfortable in fast-paced, dynamic environments.

Why Join Us?

At Jil Sander, you will join a team that values creativity, precision, and modernity. You will help shape the brand’s digital voice globally, playing a critical role in its evolution and impact across platforms, audiences, and markets.

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