Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

Overview

The E-Commerce Specialist will oversee and manage the online catalog & website experience, optimizing the conversion and the customer journey, and ensuring smooth day-to-day management of our website. This role requires a strategic and analytical thinker with hands-on expertise in e-commerce and analytics optimize the customer journey through merchandising and user experience. 

This role will support all aspects of e-commerce, digital marketing, and customer experience to drive revenue growth, enhance Diesel's presence in North America, and ensure seamless integration between online and offline channels.  

The E-Commerce Specialist will partner very closely with the Senior Manager, E-Commerce, and the Global Headquarters on the e-commerce strategy and growth plan for the local market.

Responsibilities:

Website Management & Experience:

• Daily management of on-site activities, primarily focusing on catalog management. Other key activities are related to PLP creation, site merchandising, filters, navigation menu, internal search, and editorial page updates;
• Ensure alignment of on-site activities with brand objectives and the global editorial calendar, constantly optimizing collections and product categories to enhance the shopping experience;
• Conduct daily site audits to uncover areas for enhancement, optimization, and A/B Testing opportunities;
• Ensure execution of promotional strategy through proper set-up, testing, and deployment;
• Internal Search engine optimization to increase CR;
• Collaborate with marketing, CRM, IT, and UX/UI teams to ensure implementation of merchandising tools, also supporting on-site testing activities and UAT phases;

Site Merchandising:

• Curate site merchandising activities for diesel.com, taking into account product delivery, seasonal trends, collections performances, and inventory levels;
• Monitor the product pages online to ensure all descriptive information, assets, etc are pristine and conducive of stellar client experience;
• Partner with buying & merchandising teams to ensure that the right products and initiatives are correctly promoted;

Digital Marketing:

• Collaborate with the marketing team to ensure alignment with broader company goals;
• Partner with the merchandising team & CRM team to improve email marketing performance through PLP creation and product selection to be displayed;
• Coordinate digital asset selection for localized newsletter campaigns and performance marketing campaigns;

 Reporting & Analytics:

• Monitor and analyze sales trends, traffic and site key performance indicators to measure functionalities’ impact on performance, sales, and marketing efforts;
• Utilize key metrics to communicate category and product performance and identify key trends and shifts in user behavior;
• Take initiative on calling out recommendations from data to inform strategic decisions and identify growth opportunities;
• Research and analyze business trends, benchmark competition;

Qualifications:

The ideal candidate will be a service-oriented, self-starting, proactive, highly responsible, and organized go-getter with an enthusiastic attitude.         

• 2-3 years of experience in an eCommerce Marketing and/or Site Merchandising role
• Proficient knowledge of SFCC Commerce Cloud
• Proficiency in Microsoft Office Suite; Excel and PowerPoint required
• Familiarity with PowerBI, Adobe Analytics tool, and Algolia would be a plus
• Understanding of website platform technologies and main e-commerce tools
• Knowledge of online business development tactics, e-commerce trends and competitive landscape for the US market
• Aptitude to generate new ideas with recommended implementation solutions
• Extreme attention-to-detail and ability to manage multiple projects & tasks simultaneously
• Strong reasoning skills and an aptitude for problem solving
• Proven ability to interact & collaborate across multiple disciplines in-order to accomplish a common goal
• Strong organizational, project management and analytical skills
• Experience with forging strong and highly collaborative relationships across departments and local/international teams, with the ability to influence business decisions
• Excellent written/verbal communication and presentation skills

Salary Range: $65k-$70k

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Applicants must be legally authorized to work in the United States at the time of application and be able to provide proof of employment eligibility upon request. Employment is contingent upon the successful verification of this authorization in compliance with federal immigration laws.