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Head of PR & Press

Maison Margiela is a Paris-based fashion house founded in 1988 by Belgian designer Martin Margiela. Celebrating unconventional aesthetics and embracing the philosophy that fashion is an art of expression rather than a cult of personality, Maison Margiela offers haute couture, ready-to-wear for women and men, contemporary line MM6, footwear, interior design, and accessories, including leather goods, fine jewelry and fragrance.
John Galliano was named Creative Director of the house in 2014, bringing his sense of spectacle and creative mastery to the unique ethos of Maison Margiela. Whilst developing his own vision for the house, John Galliano has entirely respected the Martin Margiela state of mind, creating a fascinating organic process.
In 2002, the French house became part of OTB. Along with sister brands of the group, Maison Margiela continues pushing the boundaries of modern fashion while preserving its distinctive identity and heritage.
 

Job mission

 

The Head of PR & Press will be responsible of cultivating a strong network in the industry and developing the image of our Maison by executing effective communications and media relations strategy with the management of PR & Press budget.

 

Job responsibilities and activities

 

Directly reporting to the Chief Marketing Officer, the Head of PR & Press has the following main responsibilities:

 

Editorial Strategy:

  • Oversee a team of 5 (plus 2 interns) in supervising editorial requests for all product categories
  • Define and Develop editorial strategy for the season in terms of brand initiatives, product pushes, feature stories on the brand, feature stories on the Creative Director
  • Hone and communicate a positive image of the brand and Creative Director- review responses to interviews and as necessary be present in interviews with Creative Director
  • Determine pitching strategy for commercial items and pushes across categories including digital activations
  • Proactively encourage & supervise fashion editorial and product placements
  • Organize and execute event press strategies for specific global & local events
  • Cultivate, foster and maintain strong relationships in fashion industry- editors, stylists, influencers

 

Reporting on obtained Editorials:

  • Oversee that weekly and monthly reports are created and correctly distributed
  • Using DMR, run monthly editorial reports and competitive analysis reports, pro-actively work on increasing year over year coverage
  • Use these reports as indicator for adjusting and developing strategies for successful editorial coverage
  • Ensure and supervise MM-internal distribution of reports on a monthly basis, that includes all global coverage

 

Seasonal Fashion Shows/ Films & Pre-Collection presentations:

  • Organize and supervise fashion show logistics; seating, backstage, film/photo, interviews, reviews for seasonal shows
  • Develop strategies and supervise global roll-out plans for film releases
  • As needed, organize and supervise press attendance at Pre-Collection presentations and ensure coverage of those presentations
  • Coordination with Intl. Press Offices to brief them on seasonal roll-out strategies and supervise regional PR plans

 

Intl PR Agencies:

  • Responsible for holding regular briefings with Intl PR offices and Agencies to keep them informed on HQ plans, updates, strategies
  • Supervise Intl PR offices and Agencies to ensure all press targets and execution is on-brand

 

VIP & Celebrities:

  • Create celebrity target list and an approach plan from gifting to building relationships for both Men and Women
  • Responsible for celebrity and VIP dressing

 

Social Media and Influencers:

  • Work alongside Digital Team to build and maintain relationships with global & local influencers
  • Work alongside Digital Team on gifting list and loaning policies to ensure the brand is promoted through influencers in the best way

 

Samples:

  • Supervise the ordering seasonal press sample sets
  • Supervise and manage sample trafficking teams to ensure that samples are well maintained, and shipping procedures are streamlined.
  • Supervise and ensure optimal use of samples for top tier magazines & celebrities

 

Omnichannel, Merchandising and Stores:

  • Work closely with Omnichannel, Merchandizing and Wholesale teams to strategize PR plans and determine key product pushes to support at the suitable time

 

Events, In-Store Events, store openings:

  • As suitable, determine media partners for MM/MM6 initiatives and events, negotiate terms with partner and oversee partners to ensure MM /MM6 brand standards are met
  • Obtain positive press coverage of global events and coordinate with regional PR offices to obtain positive coverage of regional events
  • Negotiate Press, Influencer and VIP attendance to events and coordinate dressing and encourage to post on social media
  • Attend events to represent the brand to guests and interact with journalists, influencers and fashion industry representatives

 

Skills and experience

 

  • Proven work experience in the field of public relations in the fashion industry
  • Proven experience in designing and executing successful public relations campaigns at both the local and international level
  • Strong relationships with local and international business and industry media
  • Experience serving as a corporate spokesperson; comfortable and competent in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • Strong experience with social media, including blogs, Facebook, Twitter, Instagram etc.
  • Team management skills
  • Bachelor's/Master's degree in marketing, advertising, communications, or related discipline

 

#LI-MMSH

maisonmargiela.com

Location: 

Paris, FR

Employment Type:  Full time
Function:  Marketing
Seniority:  Expert