A one-of-a-kind company in the industry interpreting the identity of each of the brands in its portfolio.
With thirty years of experience, which started with Diesel Kid and grew with the junior line of Dsquared2, Marni Kids and most recent N21 Kid fashion brand, Brave Kid has become a global leader in the childrenswear market, capable of interpreting each brand’s unique identity, and transforming it into high-quality collections.
 
Thanks to a structure based primarily on highly qualified specialists, particularly in design and product development, Brave Kid promotes and respects the uniqueness of each brand, transforming it in junior collections that reflect it, and at the same time providing its partners an incredible know-how in distribution and, more broadly, in the worldwide kidswear market.
 
The brands produced and sold by Brave Kid are distributed in over 50 countries and 1,000 points of sale in key department stores and leading specialized stores across Europe, America and Asia.
Already counting on a strong wholesale distribution base, the company is studying the retail development of some of the brands it manages, to further establish their presence and visibility all around the world.
 

Job Title: Marketing Manager

Brand: Maison Margiela and Marni

Report to: Marketing & Communications Director         

Location: Seoul, Korea

MAIN DUTIES AND RESPONSIBILITIES:

1. PR

• Plan PR showroom in-house operation for every season and organize samples with other regions for support
• Manage PR agencies to execute planned communication and events
• Develop and execute celeb marketing campaigns and activity to enhance brand awareness
• Work closely with HQ on providing local needs and feedback to develop communication
• Analyze and report PR trends and competitors’ activities in order to benchmark best practices
• Coordinate global collection arrangements for the editors (seating, interview requests, photographer pass)
• Develop and distribute press releases
• Evaluate monthly press clippings and coverage report
• Manage sample, seeding, gifting orders as well as the distribution plan      

2. Retail MKT and Clientele

• Execute monthly retail marketing activity; pop up, styling class, one to one, trunk show, in-store seasonal activity in liaise with all departments
• Develop client seasonal and occasional gifting for each brand  
• Cooperate with stores and commercial departments to ensure target groups are adequate for all promotional activities and events 
• Execute branding events in collaboration with all departments and vendors

3. AD

• Liaise with Marketing Director to formulate AD plan: follow up on execution, visual layout confirmation, quality valuation
• Work closely with media agency for execution, post report and updates on direct competitors’ activities

4. Social

• KAKAO channel operation

• Communicate with E-commerce team for E-commerce performance marketing

Qualification:

• BA degree or above with relevant major preferred
• Minimum 7-10 years of experience in PR and Marketing Communications
• Luxury retail and High-end Fashion industry experience is preferred
• Excellent communication and interpersonal skills
• Strong execution skills required
• Fluency in spoken and written English
• Proficiency in PowerPoint and MS Office

How to Apply?

• Email to alice_yang@otb.net
• Submit your CV in both Korean and English
• Include Position Title “VM Sr. Specialist” in the subject of the e-mail

Recruitment Process :

Application > 1st Interview(HR) > 2nd Interview(Marketing Director) > Offer

Remark:

• Interviews will be notified individually to those who pass the application screening.
• If the contents of the application form are different from the facts or if proof is impossible, admission may be cancelled, or regular disadvantages may occur.
• Job Posting closes as soon as the recruitment is complete, so please apply quickly if you are interested.

#Li-AR #OTB